EA announced the ‘Gun Club’, an affinity program that rewards gamers for doing what they love best – enjoying their favorite games. ‘Gun Club’ members will receive benefits ranging from in-game content unlocks, early access to beta tests and demos, as well as the hottest news and exclusive access to development teams. The ‘Gun Club’ brings together games such as Battlefield: Bad Company 2, Medal of Honor and a brand new paid digital expansion pack for Battlefield: Bad Company 2 set in Vietnam. Additional games will follow, including offers from Battlefield Heroes and Dead Space 2, among other titles.

Starting today, Battlefield: Bad Company 2 VIPs become eligible to redeem Medal of Honor rewards*, including early access to the Medal of Honor beta as well as early access to a Medal of Honor weapon unlock in the retail version of the game — the M24 Sniper Rifle. Using their existing EA profile as their Gun Club membership profile, gamers will access content that just might give them an edge in battle. Players can check out the awards they qualify for at http://www.gunclub.ea.com.

“This program takes our games from being individual launches to being part of an ecosystem within our portfolio, while showing fans our appreciation for their loyalty. The Gun Club gives us a platform to cross-pollinate our games, dialogue directly with players and add value to the entertainment experience for fans,” says Jeff Karp, Senior VP of Marketing at EA. “Today, we are launching the Gun Club with Battlefield: Bad Company 2 and Medal of Honor – two of the hottest titles coming out this year… and this is just the beginning.”

If all this sounds familiar you just might be a Halo player. Bungie has had a similar system setup for the Halo universe of games. Bungie’s system is called “Way Point”. Do to the success Way Point was for Halo I expect the Gun Club to do just as well. I would also expect more companies to try out such systems.

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