Chris Erb (VP Brand Marketing, EA SPORTS), announced a chain of EA retail stores during an interview with FORBES (Marketplace).
We just started construction on our first North American EA SPORTS retail store, which will open this fall in the Charlotte, NC, airport. It is the first of what we hope to be at least three new retail stores to open in the next year, and it’s a place people will be able to interact and buy their favorite EA SPORTS games.
Considering all the other games that EA is the publisher for I could see this becoming a competitor to Gamestop if they play their cards right. Most of the publishers and developers have blasted Gamestop over the years. Mike West of Lionhead studios espoused the belief that used games are worse than piracy.
“For us it’s probably a no-lose even with piracy as it is,” shrugged West. “But, as I say, second-hand sales cost us more in the long-run than piracy these days.”
If the EA store took trades they could cash in on that used market. Cause lets face it, they only hate used game sales cause they don’t get any money from it. This could change that. Of course they need to get out of the airports if they want that to happen.
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